Corporate And Investment Banking
BRAND LAUNCH AND POSITIONING CAMPAIGN
1 | Copywriting
2 | Integrated (Mixed Media)
3 | TV/Cinema
4 | Acting/Presentation/Narration
5 | Cinematography
6 | Art Direction
After a very successful brand re-launch, Absa embarked on launching its Corporate and Investment Banking offer to the market. A new look and feel had to be accompanied by a powerful statement of intent and a clear direction signaled to the Corporate Client Base.
"The bravery to imagine. The will to get things done." captured the essence of Absa CIBs new Raison D'être and would stand testament for this newly formulated vision and mission. A fully integrated launch campaign was developed, produced, overseen and birthed by MH and the Absa CIB Marketing Team.
1 | Branding
2 | Investment Banks
3 | Art Direction