Absa Corporate and Investment Banking Insight Series is all about a large gathering of like-minded individuals who share ideas and insights from their particular business sectors.
Most of these individuals, CEOs to MDs, have one thing in common, they use business cards. The idea was to take these actual business cards and create art pieces that were representitive of the various sectors.
The coming together of these cards showcase a visual metaphor for these like-minded people to assemble and share their insights.
Each sector has its own unique visuals and icons. We wanted to emphasise these through beautiful handcrafted paper sculptures made from actual business cards. We then juxtaposed these art pieces against environments that you would typically find that industry-specific element in.
These meticulously handcrafted paper sculptures were then used as actual art pieces at the events and, finally became commemorative pieces for each event in the Corporate and Investment Banking Offices.