RAF

#AwaysRemember

"IF ONLY WE COULD, WE'D TELL YOU TO STAY SAFE ON OUR ROADS" #ALWAYSREMEMBER THOSE WE HAVE LOST.

Safety on our roads… it’s a life or death situation. In 2016, over 14 000 people died on our roads and that number, as in previous years, was set to increase over the 2017-2018 festive season.

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So we asked ourselves, "Who and what is left to listen to?".

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#AlwaysRemember – A campaign delivered by those who know best. A message that hit as close to home as possible, a message delivered by those who have lost their lives on our roads.

AWARDS:

BLACK

Pixel For A Purpose

GOLD

Public Benefit Digital and Direct Marketing Campaign

CAMPAIGN PERFORMANCE:

3,09% | Engagement Rate

11,5M | Campaign Impressions

294K | Likes, shares, clicks and views

63K | New Followers

7639 | New website visits over the 6-week campaign period

-11% decrease in road deaths over the festive season