RAF
#AwaysRemember
"IF ONLY WE COULD, WE'D TELL YOU TO STAY SAFE ON OUR ROADS" #ALWAYSREMEMBER THOSE WE HAVE LOST.
Safety on our roads… it’s a life or death situation. In 2016, over 14 000 people died on our roads and that number, as in previous years, was set to increase over the 2017-2018 festive season.
So we asked ourselves, "Who and what is left to listen to?".
#AlwaysRemember – A campaign delivered by those who know best. A message that hit as close to home as possible, a message delivered by those who have lost their lives on our roads.
AWARDS:
BLACK
Pixel For A Purpose
GOLD
Public Benefit Digital and Direct Marketing Campaign
CAMPAIGN PERFORMANCE:
3,09% | Engagement Rate
11,5M | Campaign Impressions
294K | Likes, shares, clicks and views
63K | New Followers
7639 | New website visits over the 6-week campaign period
-11% decrease in road deaths over the festive season
