Safety on our roads… it’s a life or death situation.
In 2016, over 14 000 people died on our roads and that number, as in previous years, was set to increase over the 2017-2018 festive season.
We needed to change behaviour.
The trouble is, road users have become desensitized and no longer pay attention to road safety messages or tactics – they’re not even paying attention to the rules of the road, the road signs or even the police.
So we asked ourselves, ‘Who and what is left to listen to?’.
#AlwaysRemember – A campaign delivered by those who know best. A message that hit as close to home as possible, a message delivered by those who have lost their lives on our roads.
The Bookmarks 2019
BLACK Pixel For A Purpose
Assegai Integrated Marketing Awards 2018
Gold - Public Benefit Digital and Direct Marketing Campaign
11_Buckle up kids
Buckle up kids