Create a campaign for the 2019 Mining Indaba aimed at mining analysts, fund managers, investment specialists and government agencies.
The campaign needs to be a 360 campaign, including an activation at the Indaba, as well as the inclusion of various digital and traditional touchpoints leading up to the Indaba.
We wanted to show the mining sector in Africa that we understand what they need to help them succeed. In the process of uncovering what Africa has to offer, we created African patterns that signify each natural resource. Our executions use the pattern to demonstrate our uniquely African ingenuity when it comes to mining.
We brought our distinctly African footprint to life with a series of painstakingly crafted African patterns that represented Absa’s brand new, vibrant VI. Each pattern represented a different mining sector, namely diamonds, gas, oil and gold.
Assegai Integrated Marketing Awards 2019
Mining Indaba Gold
Mining Indaba Gas & oil
Mining Indaba Diamonds