FIDELITY
SERVICES GROUP
VARIOUS CAMPAIGN & DESIGN EXAMPLES
We are fortunate to have one of South Africa's largest companies, Fidelity Services Group, as one of the bluechip clients on our roster.
We do a vast amount of campaign, design, and communication work for all the business divisions of the FADT group. The examples below covers just a fraction.
Fidelity ADT | Never Home Alone
The brief: We wanted to ensure existing and new customers that they can go on holiday without a care in the world - because with Fidelity ADT your stuff is Never Home Alone - a play on the popular Home Alone movies from the late 80s and early 90s.
The audience: Retention of existing, and acquisition of new B2C customers, LSM 6 - 10, Urban.
The platforms and channels: Radio, OOH, Print and Digital and Social Owned and Paid platforms + E-mailers.
Fidelity ADT | Steyn City Premium Hard Cover Book (Brochure)
The brief: We were briefed to announce Fidelity ADT’s broad offering of services to Property Owners, and Estate Management, in the very exclusive Steyn City development. The client required a premium touchpoint that would be kept on file and referenced by Property Owners and Estate Management. This is a wealthy and highly discerning audience (LSM 10+) so we required a touchpoint of the highest quality and execution.
The audience: Property Owners (B2B) and Estate Management (B2C), LSM 10+.
The platforms and channels: Premium Hard Cover Book (Brochure) + Direct E-mailers
Fidelity SecureDrive | Automotive Tracking Product
The brief: As a leading security company, Fidelity was launching an exciting competitor offering and alternative to Discovery’s Vitality Drive, Outsurance, Tracker, Netstar, etc. for personal (B2C) and fleet owned (B2B) vehicles. This tracking, monitoring and recovery product is called SecureDrive and needed to be launched on all available channels to drive uptake and retention.
The audience: Retention of existing, and acquisition of new B2B and B2C Customers.
The platforms and channels: Radio, Print and Digital and Social Owned and Paid platforms + E-mailers.
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