Our core insight was that a great smile
and fresh breath are the ultimate
fashion accessories. In-store and
on-pack elements offered an FTV
Yacht experience valued at R100 000,
FTV activations happened at nine
Fashion TV cafés nationally, and a
30-second radio spot starred none
other than... 5FM's DJ Fresh.
We took the brand back to the
(dance) floor...and, not surprisingly,
it flew off the supermarket shelves.