Our key insight was that driving often
leaves a lady with a scuffed heel on
her right shoe. This sparked the
creation of a branded shoe sock
that dealers handed to customers,
a dealers’ guide to help them better
understand what a woman wants
from her next car, a microsite with
content for women drivers, and a
chance to get R250 000 off car finance.
Dealers had Absa top of mind when
it came to recommending vehicle
finance, improving lead generation,
and the good will created had
customers asking for Absa.