Scania is currently positioned as the number one truck brand in Europe, but in South Africa it is only number three. We needed to establish Scania’s technological supremacy in the transport industry.
The brief was to reposition Scania trucks as the most technologically superior transport solution.
Ahead of its time - We created a series of print and out of home executions where we used a stereotypical shipping container, which is easily identifiable within our target audiences’ frame of reference, and simply placed the container in various outer space areas to hyperbolise Scania’s advanced technological capabilities and show that Scania truly is ahead of its time.
SCANIA GALAXY AGRIPRO
SCANIA MARS PROAGRI
SCANIA MOON AGRIPRO