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THE
CHALLENGE


Safety on our roads… it’s a life or death situation.
In 2016, over 14 000 people died on our roads and that number, as in previous years, was set to increase over the 2017-2018 festive season.

We needed to change behaviour.

The trouble is, road users have become desensitized and no longer pay attention to road safety messages or tactics – they’re not even paying attention to the rules of the road, the road signs or even the police.

So we asked ourselves, ‘Who and what is left to listen to?’.

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