Some of life’s best moments are shared around food, particularly when sharing a meal that involves bread. Blue Ribbon is one of the most loved bread brands due to the fact that it’s better tasting.
So, our objective was to reposition Blue Ribbon as the bread that brings us together, as well as demonstrate through Blue Ribbon’s taste credentials that they are the preferred choice when sharing a moment.
We created a TV commercial around a family and the close bond that they share.The story is around a little boy who notices the special moments they all share around Blue Ribbon bread and decides to create a special moment of his own.
New Look – Blue Ribbon