April, 2016
Mortimer Harvey’s Luisa Mazinter on how digital is changing the African advertising agency

Our Group Chief Innovation Officer, Luisa Mazinter, recently chatted with Smart Monkey TV about digital – in particular, how digital is affecting the advertising agency model and why big data can offer better insight into consumer behaviour than traditional market research.

Here at Mortimer Harvey, we believe that convergence, optimisation and integration are now a given. OmniChannel content is the future, taking narrative brand storytelling into a new sphere. It’s why we now offer the production, distribution and promotion of successful content marketing.

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