Mortimer Harvey’s Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months. The company was launched in September last year, which coincided with the opening of Mortimer Harvey’s regional office in Cairo, Egypt.
Thibaud Weick, CEO of Mortimer Harvey Africa Middle East, says he is delighted with the progress the company has made in just four months. “The extension of our portfolio to include a full go-to-market service that enables our clients to successfully expand their footprint in Africa and the Middle East is certainly working in our favour.”
“Our hands-on, real-world experience operating in some of the region’s most challenging markets gives us a uniquely competitive edge to meet the needs of our clients,” says Weick. “Execution is key, and that is what makes us different from other communications agencies and business consultancies. We roll up our shirtsleeves, grab a desk at our clients’ offices, join the team and get our hands dirty.”
New blue chip clients include both multinational and large Egyptian family owned businesses with strong growth potential in Egypt and the region at large.
Andrew Fradd, Group Managing Director of Mortimer Harvey, says the company’s success following its recent expansion into Africa and the Middle East has been both exciting and rewarding. “The agency’s over 90-strong team in South Africa has built a reputation for delivering true 360o solutions, covering all aspects of advertising and marketing including digital, interactive, direct, public relations and media liaison, as well as events and promotions.
“In Africa, we have created value by sourcing and combining the expertise of experienced local suppliers – assembling teams capable of delivering on the ground and creating immediate sales impact across the marketing delivery chain,” says Fradd. “Creative collaborations have not only resulted in a high calibre of creative work that is relevant to the market, they have also benefitted the local economy by creating income and employment.”
According to Weick, Africa and the Middle East are projected to remain among the fastest-growing economic regions globally for the foreseeable future. “With offices in Johannesburg and Cairo, we are successfully expanding into these territories with a full end-to-end solution, including world-class marketing, sales, distribution and communications, creating structures, processes and systems for long-term business success and sustainability.”
Weick is a keynote speaker at this year’s World Services Group (WSG) 2015 Africa/Middle East Regional Meeting to be hosted by Egyptian legal firm Al Kamel in Cairo from 11 to 12 February 2015. His topic is Top Tips to Increase Your Brand Value in the Region Today.