May, 2016
Mortimer Harvey gravitates towards content-creation

JOHANNESBURG – Tuesday, 24 May 2016. The Mortimer Harvey Group has geared itself for original content-creation with the launch of Gravitate – an innovative multi-video content-generation and production company that has all platforms covered, from broadcast to mobile.

“It’s another point of differentiation for the Mortimer Harvey Group’s Omni-Channel offering, allowing us to help our clients build unique and relevant brand narratives for a new generation of consumers,” says Andrew Fradd, Mortimer Harvey Group Managing Director.

Gravitate’s core team includes seasoned industry experts, Denys Webb, Frederick Louw and Quintin Jones, boasting 28, 20 and 10 years’ experience, respectively. It’s a collection of award-winning, free-spirited creatives who have made it their business to master the dynamics of local and global techniques, trends and formats, while maintaining the hunger to experiment and evolve.

Specialising in bringing brands to life, Gravitate creates original content and programming at an optimum cost-to-quality ratio, deliverable to any platform, including television, cinema and connected devices. Significantly, Gravitate is establishing itself as one of the leading developers and producers of advertiser-funded programming (AFP) – one of the most powerful and least intrusive brand-building tools available to marketers.

“Mortimer Harvey prides itself in being at the forefront of the marketing industry and now we, at Gravitate, look forward to creating further emotional connections with ever-changing and discerning viewers,” says Webb.