Mortimer Harvey Africa Middle East has been appointed as digital agency in Egypt for the Sofitel Winter Palace in Luxor and the Sofitel Legend Old Cataract in Aswan.
Thibaud Weick, CEO of Mortimer Harvey Africa Middle East, says he and his team in Cairo are delighted to have two of the most iconic luxury hotels in the world on board as a client. “It is an exciting challenge for us to further enhance these global brands and to build a strong and lasting relationship with our new client. We will also be promoting the Nile Valley as a unique destination offered by Sofitel. This will contribute positively to the relaunch of international tourism in Upper Egypt and support the Egyptian government’s efforts in revitalising this part of the country.”
Andrew Fradd, Group Managing Director of Mortimer Harvey, says winning the digital account for the two Sofitel hotels is a special honour and a significant milestone for Mortimer Harvey as a Group. “The win also demonstrates the level of expertise and competence of our digital team in Africa and the Middle East.”
A bullish Weick says that Mortimer Harvey Africa Middle East is expanding rapidly, with an impressive number of new accounts having been gained by the agency in recent months. “New blue chip clients include both multinational and large, family-owned Egyptian businesses with strong growth potential in Egypt and the region at large.”
“Our hands-on, real-world experience operating in some of the region’s most challenging markets gives us a uniquely competitive edge to meet the needs of our clients. Execution is key, and that is what makes us different from other communications agencies and business consultancies. We roll up our shirtsleeves, grab a desk at our clients’ offices, join the team and get our hands dirty,” says Weick.
Mortimer Harvey Africa Middle East was launched in September last year, which coincided with the opening of Mortimer Harvey’s regional office in Cairo.