May, 2016
Mortimer Harvey acquires direct marketing agency, Action Ambro’s

JOHANNESBURG – Thursday, 12 May 2016. Mortimer Harvey announced today their acquisition of Action Ambro’s, one of the industry’s most-awarded and reputable direct marketing agencies.

Andrew Fradd, Group Managing Director of Mortimer Harvey, says the acquisition underscores the agency’s continued focus on building leading, innovative OmniChannel solutions and will further enhance its established direct marketing and CRM offerings.

Led by the vast expertise of industry stalwart, Andrew Ambrogioni, Action Ambro’s has been in the driving seat of multiple award-winning campaigns for some of South Africa’s leading brands over the last 11 years.

According to Fradd, the action lies in the delivery of exceptional creative underpinned by robust direct and CRM strategies. “We are delighted to have this leading team on board.  Ambrogioni will take up the reigns as Executive Creative Director: Direct and CRM in the Mortimer Harvey team, bringing his characteristic out-of-the-box creative solutions.”
“The two agencies have long shared a passion for data-driven insights and campaigns that deliver real, measurable results for their clients. More importantly, both agencies were built on a great respect for both client- and people-centricity and this meeting of minds and cultures makes for a dynamic road ahead,” says Fradd.