October, 2015
Finalists in the Assegai Awards 2015

The DMASA Assegai Integrated Marketing Awards is pleased to announce the 155 finalists for this year. This year’s record number of entries meant that there were more judges involved in the process to ensure consistency and balance.

“As direct marketing becomes increasingly more strategic, and obtains better results for clients, we continue to experience growth. Measureable ROI remains of paramount importance and the judges looked for the outstanding entries received, “says David Dickens, Executive Director of the DMASA. Judging took place over two days to ensure that the awards continue to recognise the innovation of local marketers and to maintain the high standards of the awards.

For an entry to emerge at the top of the pile, you first need to be in the ring. Here are the agencies that have the most work nominated for awards: [email protected] (26); Demographica (13); Gorilla (12); Mortimer Harvey (10); Liquorice / Publicis Africa Groupe, Lesoba Difference (7); Ikineo, King James Group (6).

“The Assegai Awards have a number of new sponsors who have come on board. Our appreciation to our sponsors for allowing us to create an environment that supports the DMASA and our vision, is immeasurable, “maintains David.

The sponsors for 2015 are:

This year the awards ceremony is going to be a theatre style event, themed as gold and black. Naturally, there will be a celebratory after party! Make sure you put this year’s awards evening in your diary: Thursday, 12 November 2015.